Annematt Ruseler

Brand, reputation & PR

A seasoned comms professional with 15 years of experience that spans brand, corporate reputation, consumer pr, thought leadership, issues & crisis management, and pre-IPO comms. Under my guidance WeTransfer became one of the most awarded creative brands in the European tech space (Academy Award included) - and the world’s largest tech B-Corp in 2020.

I thrive in a dynamic, fast-paced, and global environment, ideally at the intersection of creativity, technology & doing good. Having been through hypergrowth, I enjoy turning a team’s growing pains into flourishing opportunities.

I have had the privilege of working with some of the most visionary creative thinkers out there, and what I enjoy most is helping brilliant minds shape contemporary culture.